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Prototype Advertising Video for Exoplanet

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Persona + Scenario Development

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I arrived at a model inspired by slice-of-life and games such as Animal Crossing or Stardew Valley, where the passage of time could be tracked and documented through the completion of tasks and the development of a custom area.

I was interested in developing a timekeeping method for people who have unusual relationships to the passage of time — someone who may travel between different time zones frequently or be in a setting without visible indicators of time passing. I structured the interfaces around these personas.

I arrived at a model inspired by slice-of-life and games such as Animal Crossing or Stardew Valley, where the passage of time could be tracked and documented through the completion of tasks and the development of a custom area.

I wanted the final interfaces to be inspired by art deco era poster work, retrofuturism, and the space age for a purposefully anachronistic look. As such, I structured Exoplanet around space colony development, where users could complete tasks in craters on a planet.

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I created a set of Apple watch faces to demonstrate the basic look of the "planet," what various task alerts and task completion might look like, a way to track progress by looking at past completed craters, and a "busy state" — random scenarios such as rain, dust storms, or other natural occurrences that require the user to momentarily disengage from Exoplanet, to discourage the more addictive aspects of its game structure.

BRIEF: Conceptualize a completely new set of faces for the Apple Watch, including example faces, logos and branding, mockups, and an advertising video. This concept must be accompanied by UI/UX considerations such as constructed personas, scenario development, and real-life applications. This project was themed around reinventing methods of timekeeping.

Exoplanet

BRIEF: Conceptualize a completely new set of faces for the Apple Watch, including example faces, logos and branding, mockups, and an advertising video. This concept must be accompanied by UI/UX considerations such as constructed personas, scenario development, and real-life applications. This project was themed around reinventing methods of timekeeping.

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